About Us
At Rainbow Key Realty, real estate isn’t just about transactions — it’s about transformation. Whether it’s your first home, a mountain escape, or an investment toward your future, we’re here to help you make meaningful moves with clarity and confidence. We bring strategy, creativity, and a light-hearted approach to one of life’s biggest moments. We strive to create opportunity, connection, and joy through every open door.
Our Mission
Our mission is simple: open doors — literally and figuratively. Whether it’s helping you land the perfect home, sell a space full of memories, or level up through real estate, we’re here to make the process feel less overwhelming, more empowering — and maybe even a little fun.
People First, Always: You’re not just another client — you’re the whole reason we do what we do. We listen, advocate, and customize everything around you.
Creativity is Our Secret Weapon: From marketing to negotiations, we bring a fresh, strategic, and stylish approach to help your property stand out or your offer shine.
Real Estate Should Be Fun: We take our work seriously — but not ourselves. Expect clear communication, expert support, and the occasional well-timed GIF.
Community & Connection: We love Asheville, and we’re committed to growing trust, building relationships, and showing up for our neighbors — on and off the clock.
What Are Our clients saying About us?
"Emily and Eli are an amazing team who made our homebuying process clear, streamlined, enjoyable, and special! Emily is a fantastic agent..."
"...Emily is very professional, hard working, and just an all around terrific person. We are so appreciative of everything she did for our family. "
"...From our very 1st meeting we felt "at home" with Emily because she is extremely friendly, outgoing, professional and knowledgeable about the local real estate market..."
If you are looking for someone to help you buy or sell your home, Emily with Rainbow Key Realty is THE BEST. As first time home-buyers, my husband and I had so many questions throughout the whole process and Emily was always available to answer them.
Start to Finish ⭐️⭐️⭐️⭐️⭐️ Emily and Eli make above and beyond the norm. We are not very experienced home sellers or buyers. We are also out of state sellers and the Rainbow Key team were extremely helpful guiding us through the processes both in person and remotely.
I’m Emily Hubbard, a top-producing real estate agent leading a small but mighty team in the beautiful mountains of Asheville, NC. I pride myself in truly building a business that is always people first. With a background in marketing, I bring a creative edge to every aspect of real estate, ensuring that my clients not only have a great time working with me but also achieve outstanding results.
I’m passionate about helping people reach their next goals in life through real estate. To me, it’s more than just buying or selling a property—it’s about guiding you through a journey that can change your life while creating lasting memories. That’s why I started Rainbow Key Realty—to ensure we’re creating opportunities through every open door.
With a fun, light-hearted approach and a good sense of humor, I strive to make the real estate process as enjoyable as it is successful. As a middle child, I’ve always had a knack for connecting with people, and I bring that same energy and passion to every client I work with. Whether you’re buying or selling, a seasoned investor, or a first-time home buyer, my team and I are here to ensure that your experience is seamless, creative, and even a little fun along the way.
Emily Hubbard
Agent/Owner